Operations are getting messy.
CRM, ERP, workflows, reporting, or sales processes are creating more work than they should.
Technical Product & Business Systems Architects
We solve business, technology, and digital growth problems.
We help companies improve operations, build products, strengthen websites and digital sales, implement AI, and connect software, hardware, and equipment.
- Digital growth
- Product development
- Business systems
- AI & automation
- Technical leadership
Why ballastIQ
Many problems touch more than one part of the company.
A sales problem may involve the website, marketing, CRM, quoting, and reporting. A product may involve software, hardware, suppliers, manufacturing, and getting it to market.
We can work across the whole job instead of fixing one piece and ignoring the rest.
The website isn't doing enough.
Traffic is weak, leads are slow, e-commerce is underperforming, or marketing and sales are disconnected.
A product is stuck.
You need help with feasibility, software, hardware, prototyping, suppliers, or getting the product ready for market.
Your systems don't connect.
Software, equipment, controls, data, and cloud services need to work together.
Operations & Business Improvement
Fix the systems that slow the business down.
Companies add software, processes, spreadsheets, and workarounds as they grow. Eventually people spend too much time entering the same information twice, hunting for answers, or working around systems that no longer fit.
We improve the process, the systems behind it, and the way information moves through the business.
- CRM, ERP, workflows, and business systems
- Process improvement and automation
- Integrations and data flow
- Reporting and sales operations
What We Do
Six ways we help.
Most of our work falls into one or more of these areas.
Digital Growth & Commerce
Websites, SEO, e-commerce, digital marketing, analytics, lead generation, and the systems that connect marketing to sales.
Digital Growth & Commerce →Product & Technology Development
Product strategy, feasibility, prototypes, software, hardware, architecture, development, and commercialization.
Product & Technology Development →AI Implementation & Applied Automation
AI tools, software development, research, data work, business automation, and integration with existing systems.
AI Implementation & Applied Automation →Operations & Business Improvement
CRM, ERP, workflows, reporting, automation, integrations, sales operations, and process improvement.
Operations & Business Improvement →Technical Leadership & Diligence
Fractional CTO work, technical planning, architecture review, product and vendor evaluation, diligence, and team assessment.
Technical Leadership & Diligence →Connected Systems & Automation
Equipment, sensors, controls, edge computing, telemetry, remote monitoring, automation, and cloud integration.
Connected Systems & Automation →Digital Growth & Commerce
Your website should help grow the business.
We build and improve websites, SEO, e-commerce, digital marketing, analytics, and the systems behind online sales and lead generation.
That may mean rebuilding an old site, improving search traffic, fixing an online store, generating better leads, or connecting the website to CRM, sales, and reporting.
Website development
Planning, design, development, better navigation, stronger calls to action, and ongoing improvements.
SEO & search visibility
Technical SEO, site structure, content, indexing, search intent, and organic traffic.
E-commerce
Online stores, product pages, checkout, customer experience, integrations, and digital sales.
Digital marketing
Positioning, lead generation, email, customer journeys, analytics, CRM, and sales follow-up.
AI Implementation & Applied Automation
Use AI where it actually helps.
AI can speed up research, software development, data work, documentation, customer support, internal processes, and other repetitive work.
We help companies choose useful applications, connect AI to the systems and information they already have, and put it into everyday use.
Product & Technology Development
Need help getting a product built?
We work on feasibility, product architecture, prototypes, software, hardware, suppliers, technical development, and commercialization.
That can mean solving one part of the product or helping manage the work from concept through a working system.
Product & Technology DevelopmentHow We Work
Understand the problem. Then get to work.
We start by finding out what is happening now, what needs to change, and what is worth spending time and money on.
- 01
Look at what's happening
Review the parts of the business, product, or technology that matter to the problem.
- 02
Decide what to do
Sort out the priorities, compare the options, and decide what is worth changing.
- 03
Do the work
Build, configure, integrate, automate, prototype, improve, or manage what the project requires.
- 04
Test it
Make sure it works in the real environment and fix what doesn't.
Technical Leadership & Diligence
Know what you're getting into.
We review products, architecture, technical teams, vendors, development plans, and technical claims before you commit more time or money.
We also provide Fractional CTO support for companies that need ongoing technical leadership without hiring a full-time CTO.
Technical Leadership & DiligenceCase Studies
Selected work
Business Transformation
Rebuilding the systems behind a growing industrial company.
Work included the website, digital marketing, sales process, CRM, ERP, workflows, reporting, and technology. During the same period, company revenue increased by approximately 33%.
Read the case study →
Application Platform
Building a production app for a large structured content library.
The project brought together structured content, search, authentication, reading tools, audio, cloud services, and release controls.
Read the case study →
Connected Systems
Connecting remote energy equipment to one platform.
The system brought together field equipment, edge computing, telemetry, cameras, cloud services, monitoring, and remote control.
Read the case study →
Start Here
Tell us what you're working on.
Start with the problem. We'll let you know if we can help and what the next step should be.